Boomland Jenkins wrote:2. Staff has been more active in the last 3-6 months than in the 12 months prior.
QFT, Boomland.
I think the new staff in particular has done a remarkable job, and I'm sure put in countless hours, to create fun events for the playerbase in the last few months. You're all doing a fabulous job, and I hope none of you interprets this thread as any sort of referendum on what you've accomplished.
That said, the shard is clearly dying
in spite of your efforts. I think it's incumbent on us all to ask why that is. There innumerable suggestions on this forum, but I prefer to take a step back and get the 30,000 foot overview of the problem before issuing potential solutions, as I feel most of the suggestions so far only focus on one of the overriding two issues.
In my mind there are basically two kinds of people we need to focus on, and in different ways, to return the shard to the land of the living.
1. New players
The nature of this game is that, with the exception of a select few, there will be turn over, and retention is going to be difficult irrespective of the efforts make to stem the outflow of players. This means that the shard will
always need a steady stream of new players to fill that void.
Over the past few months some effort has been made to market the shard on the various UO voting sites, and I think that's a good first step. Additional steps would include an active social media campaign, SEO of the current site, link trading on other high profile gaming sites, etc.
Twitter in particular I feel can be especially effective if some encouragement is made among the current members to retweet events and interesting news from the shard. For example, we got WAY too little play out of Richard Garriott coming to visit than we otherwise could have with an active twitter following.
These are just a few suggestions out of a potentially limitless pool. In short, we need to market the shard, and we need to do it both well and often.
2. Retention
So we must recognize that there will always be outflows of players no matter what. But let's ask in what ways can we boost the shard's player retention rate. Let's start by asking, why do people leave?
In general I think people leave for three reasons:
a) They reach their "end game"
b) They become bored with the existing game play
c) They get frustrated because they cannot get established
You'll never retain people that leave due to "end game", so we must focus our attention on the other two groups. How can we stop (or slow down) that process? Lots of good suggestions exist on this already but to reiterate a few:
- Events (I know, dead horse, but it's a good suggestion nonetheless in this context)
- An official, shard-sponsored PVP tournament system
- Housing issues (too many to list, we'll leave it at that for now)
- Ideas centering around not driving off new players trying to establish themselves (eg rewards for dungeon protection teams, adopt a newbie programs, etc)
There's no point in continuing that list as every suggestion has been made in the past on these forums already.
Unless significant effort is spent on solving not just one, but both, of the above problems, the shard will continue the obvious decline in which we find ourselves now. I for one am hopeful (and optimistic) they can be solved. I love this place like everyone else on this thread or I wouldn't waste my time writing all this.
But we're going to need both forward thinking from the current staff and cooperation of the members to accomplish it. Without one or the other, I fear the chances of success approach zero.
Thanks,
Whitley